Palcohol is a powder than, when mixed with water, will turn it into Vodka or Rum. It’s great for camping trips, for example, where lugging big bottles of liquor can be a pain. Instead, the powdered alcohol will take up less space and weight, and can be mixed with water from a stream, or liquids you bring yourself (like juice). Each packet of Palcohol contains enough powder to make a standard concentration drink, if mixed with 5 ounces of liquid. The company also plans on selling flavoured versions of the powder, so that you may have a full standard drink (like Margaritas, or Cosmopolitans) without needing to add anything more than plain water.
There is some discussion over whether the product is legal for sale in the US, with approval being granted and retracted only 13 days later. Upon closer inspection, it does appear to be a technical issue related to labels, rather than a rejection of the product for sale on US shelves. Which means that if all goes well, you’ll be able to get either type of Palcohol (Vodka or Rum) by this fall, though we’re not sure for how much.