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ShopThis Lets You Buy Stuff, Straight from the Pages of Digital Magazines

ShopThis

There’s a lot you can do on your tablet these days. For example, with a few taps, you can surf the web, read digital magazines, and do some online shopping. An app that sort of combines the last two activities is ShopThis. It’s being pushed by MasterCard, who’s working with publisher Conde Nast to work on integrating the app with the iPad edition of Wired magazine.

The feature will roll out in the magazine’s November iOS edition, where users will be able to buy whatever is being advertised with a quick tap. The process involves using MasterCard’s MasterPass for mobile payments, which essentially turns your tablet or smartphone into a credit card.

It’s definitely a convenient feature to have, but it’s probably something impulse shoppers don’t need. What do you think?

VIA [ C|NET ]