Getting free beer doesn’t get any easier than this. All you have to do is stand in front of this vending machine and do nothing for three minutes. It’s that easy. This is the latest in a series of advertising stunts done by various companies using a vending machine that doles out free goods in exchange for a random or sometimes unusual action by the person.
The one set up by beer company Amstel is called the Amstel Pause and it definitely stays true to its name. Anybody who wants a cold one only has to press a button to start the timer and stand on the designated spot in front of the Pause. Once the three minutes is up, the machine dispenses a can of booze.
The Amstel Pause was set up in a busy location in Sofia in the capital of Bulgaria for 16 days. During that period, the machine doled out 1,344 free beers, which totals up to about 67 hours.
VIA [ C|NET ]