No one likes smelly feet, and a good solution to this is changing socks often, and washing. But that’s not always possible, and anyone’s who’s ever been trekking or played some sport knows that feet will end up smelling, no matter what. To combat the footsie fragrances, the ATLAS sock hopes to use carbonized coffee woven straight into its polyester fabric.
The Atlas sock literally uses carbonized coffee that is “reclaimed from coffee roasters and shops, and is processed through a pharmaceutical process to remove the coffee oils (so it won’t smell like coffee!) and is then infused into our recycled polyester yarns. Our unique Atlas yarn has been tested in the lab by using an ASTM Standard (D 5742), to compare odor control against other fabrics – it’s 3X more effective at absorbing odor molecules than regular cotton!”
So there seems to have been some testing behind the claims, which is always good when you’re going to be dropping $28 for two pairs.