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Monthly Archives: June 2013

Ready to Party? Heineken Debuts World’s First Interactive Bottle

Flashlight Beer

Glow sticks are so yesterday, because we’re in the age of light-up beer bottles now. At least, that’s the approach Heineken is taking with the concept that ad agency Tribal DDB came up for them. Heineken’s Jeremy Brook, who heads the digital and media innovation at the brewery, dubs it the “world’s first interactive beer bottle.”

The bottle itself comes with a green plastic base that’s equipped with a wireless sensor and LED lights. Whenever someone takes a swig from the bottle, the entire thing sparkles. When there’s music playing, the light will blink in sync with the beat. Totally makes you want to dance or at least bob your head to the music, right?

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Go Cruisin’ on the Scrooser Electric Scooter


Vespas can be incredibly bulky, although they’re relatively comfortable to ride on. Segways can cut your travel time down in half, but it can also make you look like a fool in the process if you’ve got poor balance. The solution? The Scrooser, a hybrid vehicle that looks like a cross benween a Vespa and a Segway.

The Scrooser is an electric scooter, but it’s not the like the usual ones where all you have to do is sit and twist the throttle to go your merry way. Instead, you’ve got to give it a good kick-off by standing up and kicking at the ground to move it along. The direct-drive 1,000-watt electric motor helps you along by amplifying that initial burst of speed with four times as much power.

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Offline Beer Glass Discourages People from Using Their Phones At the Pub

Beer Glass COncept

So this is a beer glass concept by creative agency Fischer and Friends, and their goal is to get you to stop using your smartphone when you’re down at the pub having drinks. It’s aptly called the “Offline Glass” and it looks just like your average beer glass, except for the groove cut out at its bottom. Turns out the little groove makes all the difference, because you can only stabilize the glass when you rest the groove on top of your smartphone.

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Will Adidas’ New Shoe Propel Your Forward Faster?


It’s called the Springblade, and instead of a normal sole, it’s got these angled “blades” that return your kinetic energy with a somewhat forward (rather than an only upward) vector. This, in turn, is supposed to translate into a more efficient stride.

Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet. Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.

Is this all marketing technobabble? We’re not sure, but as soon as they’re out on August 1st (for $180), we’re sure to start hearing all about it.

[ Press Release ] VIA [ Uncrate ]

Rice Press Makes Little Rice Cubes


Presentation in food preparation is arguably as important as taste. And while no fancy pants shape will make crappy food taste good, assuming it’s decent to start with, having little rice cubes on your plate will definitely get your guests talking. The Rice Cube plastic food mold pictured above will take your rice and turn it into a 2.5in cube, which you can then wrap in nori to make sushi, or simply leave as is as a side.

It’s $20.

[ Product Page ] VIA [ 7Gadgets ]

Anti-NSA Typeface Makes Your Messages Hard to Decrypt

Anti-NSA typeface

If you thought that some people were just being paranoid when they said that there was always someone listening in on conversations or reading every message being sent, then I guess the whole NSA debacle proved you wrong. Since the news broke, anti-NSA programs and software have been floating around on the interwebs, although I think most of these don’t really work.

Sang Mun, a graduate of the Rhode Island School of Design, decided to express what he felt about the whole situation by creating ZXX, a “disruptive typeface” that’s named after the Library of Congress’s “no linguistic content” labeling code.

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OhGizmo! Lightning Review: The Puffit Vaporizer


No matter how free and open minded the society you live in is, there are times when lighting up can be frowned upon. Not to mention the byproducts of combustion are carcinogenic, and often painful in the lungs. So, more and more people are turning towards vaporizers, since they get the job done without actually burning anything; there’s less smell and no traditional “smoke” to speak of. The Puffit vaporizer from the company DiscreetVape is designed to look inconspicuous, allowing you to consume your herb of choice in settings you normally would not. The following is a quick run down of my impressions with the device.

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Jihawg Ammo: Pork Laced Bullets To “Deter Terrorists”


Sometimes, reality really is stranger than fiction. And the product above, sadly, exists. It’s called Jihawg Ammo, and they’re bullets somehow coated with pork byproducts. Coming from some fine folk in Idaho, the idea is that radical Muslims will be so afraid to be shot by this “Haraam (unclean)” bullet and thus miss their ticket to Heaven, that they won’t even attempt any of their nefarious activities. Right.

A natural deterrent that prevents violence just by owning it but will strike fear into the hearts of those bent upon hate, violence and murder. Jihawg Ammo is certified “Haraam” or unclean. According to the belief system of the radical Islamist becoming “unclean” during Jihad will prevent their attaining entrance into heaven. Jihawg Ammo is a natural deterrent to radical and suicidal acts of violence.

Our Porcine Coating (Pattern Pending) is infused with the highest quality pork product made right here in America. Jihawg Ammo is produced in the great state of Idaho.

It’s sort of like using silver bullets with vampires, we suppose… only it makes even less sense…

Shannon Dunn, assistant professor of religious studies at Gonzaga University, said [the] concept is based on an inaccurate understanding of the Quran.

“There is no penalty for coming into contact with pork given by the Quran,” she said, pointing to verses that prohibit the consumption of pork and carrion that are reminiscent of Jewish dietary laws outlined in Leviticus.

“To my knowledge, Muslims, especially unknowingly, would not be banned from heaven for eating or getting hit by pork…”

[ Product Page ] VIA [ Geekologie ]

Map², The Folding Zoomable Paper Map, Expands To Other Cities


We covered Map² over 3 years ago, and now they’re back in the news because they’ve expanded beyond London, with New York in the pipeline. The product is a good old paper map, like they used to make in the days before smartphones and like they still (unbelievably) make sometimes. Although this one’s got a twist: it’s divided into four quadrants that can unfold to reveal a larger, zoomed in version of that particular section. This is great if you want to start off by getting a general sense of where you’re heading, then narrow it down once you’re close. The fact that it’s folding makes it easy to pocket, and since it’s paper paper (you know, from dead trees), there’s no need for any type of cellular connection to make it work. Travellers weary of signing up for a potentially very expensive data plan while abroad will surely appreciate Map². After New York is finalized, there are plans for Berlin as well as a bunch of others. But it starts with NYC, and for a roughly $12 pledge, you can get your own.


[ Project Page ]