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Now You Can Have Your Burger–And Eat the Wrapper, Too

Now You Can Have Your Burger–And Eat the Wrapper, Too

Edible Burger Wrapper

For years, burger wrappers have been a necessary evil. They’re great for packing up burgers so you can eat them on the go and not get any mayo on your hands, but they’re not very good for the environment. Did you know that consumers in the US threw away 75 million tons of packaging waste in 2011? That includes burger wrappers among a host of other packaging stuff–but 75 million tons? That’s a lot.

So what would you think if I told you that we could take burger wrappers out of the bin and actually eat them with the burger?

I kid you not, because you can actually do this in Brazil if you get your burgers from burger chain Bob. They’ve come up with this new campaign where they package their burgers in edible paper, so customers can literally chew away at their burgers the moment they get their hands on it. No unwrapping required!

It’s an ingenious idea and it’s a fantastic publicity campaign. It also meshes perfectly well with Bob’s tagline which goes “Não dá pra controlar” (You can’t control yourself). I’d love to see it cross borders into my local burger chain.

VIA [ New Launches ]