The quirkier the ad, the more attention it’ll get. Every ad agency knows that, although not all of them manage to execute this in their campaigns. A Coca-Cola ad that was recently run in South America did, however, and it’s getting them a whole lot of coverage. The multi-national corporation was celebrating the one year anniversary of Coca Cola FM, so what they did was transform Capricho Magazine (where the ad was printed) into an amplifier to liven up the party.
The ad basically instructs readers to roll their magazine up and tuck a tab on the magazine’s special double cover into a slot on the other side. The last step involves putting the phone into the groove found on the middle of the makeshift amplifier. You already know what happens next.
Check out a video of the Coca Cola magazine amplifier in action after the break.