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Scam Alert: Rayfish Custom Sneakers Are Very Likely Not Real

By David Ponce

There’s a company out of Thailand called Rayfish Footwear, and what they’re promising you is pretty out there. They claim to have developed the technology to grow genetically-manipulated stingrays with custom skin patterns, from which they then make a “bio-customized” pair of sneakers. Apparently stingray hide is 10 times stronger than cowhide, and CEO Ramond Ong’s family has been in the stingray hide shoe business for some time. This bio-customization business is allegedly the evolution of that. There’s a website where you can pick your patterns from a vast array and then add some colours in order to create something truly representative of your individual taste. Once designed, you place your order to the tune of $1,800 and wait for them to make your fish, let it grow and make your sneakers from it. But this is once regular production begins in 2012. When their FAQ was written, they claimed to be able to “accommodate a limited number of serious buyers” for a rather steeper sum of $14,800 to $16,200.

We don’t know if anyone gave them their money, but we seriously doubt that a delivery was ever made. Color us skeptical, but we just don’t believe that genetic-manipulation technology is there yet. Aside from the snicker on Ong’s face as he delvers his speech, there’s also the opinion of experts:

David Edwards, a professor of Bioengineering at Harvard University, commented: “one suspects [Rayfish is] playing with genetics, if they are doing anything at all, and claiming an understanding they don’t possess.”

Still, real or fake, it sure is a nice try.

[ Product Page ] VIA [ Technabob ]







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  • http://www.facebook.com/people/Mike-Ruhlin/6203280 Mike Ruhlin

    While I appreciate the warning, I don’t think there was much risk of me paying $1800 for some ugly shoes, even if I thought it was real.

  • http://profile.yahoo.com/N2ZFXFPP247Z7IXCMZJ5WMSGYE misty

    What a dick-head this ‘man’ is. He even has to keep referring to his notes when talking about what his grandfather did. Gee – do you think he may be lying?
    What a disgusting concept full of unsubstantiated claims. Claims like, “ray leather is actually ten times stronger than ‘ordinary’ leather.” My fave is, “the era of mass production os over. We have entered the era of mass customization”. Later he says we’re moving from mass customization to ‘bio-customization’. Cool new catch-words, eh?
    On what planet? Even his signature betrays him: He is forever “R.Ong”.
    Mister Rong’s ideal scenario for us is likely -Shark fin soup followed by whale meat for lunch while wearing our ‘custom’ stingray shoes.
    How big is HIS ecological footprint? 
    Rong is at best a wanker. At worst a liar (and I may just have that backwards).