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Beer Glass Reveals QR Code When Filled With Guinness Only

By David Ponce

We’ve seen our fair share of creative marketing campaigns. There was the photoblocker beer cooler that encouraged cheating. There was also the iPhone “Xray” application that could undress models in magazines. And now there’s this here glass of beer that serves as a marketing prop for Guinness beer. If you fill it up with water or pale beer, it’s impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible. Upon scanning with your smartphone

“it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”

We’re not so sure we’d be that excited about the “exclusive Guinness content”, but hey, it’s smart marketing and look at that, it got us talking about the brand. There’s no word on where and when the glasses will become available.

Hit the jump for one more picture and links.

VIA [ BoingBoing ]








  • Nico Thomas

    This’ll work with Coke… ;p

  • Thomas Duffin

    Might not, it’s a different colour, Not even Cola is that dark.

  • James Beaver

    any dark beer or porter would do too