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Do You “Like” Porsche On Facebook? Your Face Might Be On This Special Edition Cayman S

By David Ponce

So, this is marketing done right. To celebrate their reaching 2 million Likes on Facebook, Porsche decided to make a special Cayman S with an intricate mosaic made up of the profile pictures of each one of those fans. That alone is pretty cool, but it’s what they’re doing with this car that’s smart. Aside from putting it on display at the Porsche Museum in Stuttgart until January 27th 2012, they’ve made a special section on their website just for it. There, you can view the car from several angles, zoom in, and pan around until you spot yourself. It’s a game of Where’s Waldo with a sea of 2 million faces. You can bet a bunch of people are going to spend a truckload of hours poring over every inch of that car. Granted, these people are already fans of the brand, but it’s a safe bet that many of them will go and say to their friends “Hey, check this out, this is me on a Cayman S!”

[ Porsche’s 2M Fans ] VIA [ UberGizmo ]







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