By David Ponce
Kraft has launched a new marketing initiative that has it distributing free samples of its mousse-like Temptations dessert by Jell-O through a special machine. See, this machine hates kids and yells at them. We, for one, are on its side: kids and pudding are never to be mixed. However it looks like Kraft’s intentions are more demographically based: they’re promoting the product to a specific age range, adults. So what happens is that if you walk up to this machine, a camera will analyze your face and determine your age. If you’re a kid, it tells you to step aside. Adult? Free food!
It presumably uses age-related factors such as the distance between facial features, proportions, or whatever other metric the algorithms deem relevant.
“It has a big gee-whiz factor,” says Ed Kaczmarek, Kraft’s director of innovation and consumer experiences. “This is intelligent marketing. We’re making certain we get the right sample to the right consumer.”
Aside from this, it’s also a big gimmick, but one we don’t mind so much, being tech geeks. If you’re in the Chicago area, look for the machine at your local supermarket.
VIA [ Gizmodo ]