By David Ponce
The things that marketing executives come up with sometimes baffles the mind. In the latest case of creativity gone wild, one of Sony’s agencies (or perhaps Sony’s own marketing arm, we’re not sure) has devised a peculiar promotion for the game Uncharted 3. Since the game revolves around a ring, Sony’s put up a website called “Grab The Ring to promote the game and give out prizes, including a $10,000 grand prize. This is how it works: you activate your webcam and extend your arm into a particular zone of the screen, as if holding out your hand to “grab the ring.” You then… hold on to it for as long as you can. The longer you hold it, the more stuff you win, which includes an in-game T-Shirt after 15 seconds up to a mystery weapon after 2 hours. But it’s not just in-game rewards, as each day the person who holds on the longest will win $500. And at the end of the 2 week promotion period, whoever held on the longest gets to take home $10,000. As of this writing, the time to beat is 6:01:36.
Now… here’s a tip, folks. It turns out that you don’t really need bionic muscles. If you read the FAQ, you find out that it’s ok to prop up your arm. As long as you’re sitting in front of that webcam and that it’s actually your own arm (and not a rubber dummy), you can rack up the hours. So go ahead and take a day off work, because $10,000 are up for grabs! The contest ends November 14, 2011.