By David Ponce
Americans are getting used to the idea of full body scanners. Or maybe not. Either way, the BodyMetrics 3D scanner has much tamer goals than to sniff out your underwear explosives. Step into one and 8 PrimeSense 3D sensors will map your body’s shape and measurements, quickly and accurately creating 100 data points. Once your shape has been determined, the retail store will be better able to offer you clothing that complements your specific shape. Better yet, you’ll be able to store your profile online for later access when shopping from home. No more guesswork, or wishful thinking.
There’s only one BodyMetrics scanner at the moment. It’s at New Look, a global clothing retailer, at their newest location in the Westfield Stratford shopping complex. There is a chance you’ll be seeing more of these if the companies are successful in convincing other stores to go for them.