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Trains In Tokyo Upgraded With Lightsaber Railings – At Least The Star Wars Blu-ray Advertising Is Doing Things Right

Trains In Tokyo Upgraded With Lightsaber Railings (Images courtesy Japan Trends)
By Andrew Liszewski

It’s hard to imagine that the changes Lucas keeps making to the Star Wars saga will be looked back on with fondness in the future. Even Spielberg regrets the changes he made to E.T. when it was released on DVD. But I can’t argue that Lucasarts is doing a bang up job when it comes to promoting and advertising the films being released on Blu-ray. First they turned the BT Tower in London into the world’s largest lightsaber, and now they’ve given the same treatment to the hand rails in Tokyo commuter trains. Obviously on a much smaller scale. The conversion was done with simple wraparound decals, but the effect is very convincing. And I’d love if they ran the same promotion here, so for at least a little while I wouldn’t be so disgusted with the thought of holding onto anything while riding the subway.

[ Japan Trends – Train Ad Campaign Turns Railings into Star Wars Lightsabers ] VIA [ Newlaunches ]