For One Night London Was Home To The Largest Lightsaber In The World
By Andrew Liszewski
Last night the good people of London, England were privy to one of the coolest marketing stunts I’ve seen in a while. Worried that there still might be in excess of 10 people on this planet who weren’t already aware that Star Wars was being released on Blu-ray, Lucasfilm turned the 581 ft tall BT Tower into what is probably the largest lightsaber in our galaxy. The folks over at Pocket-lint managed to snap a few decent photos of it lit up, and I particularly like that someone dressed as Darth Vader probably had to spend the entire night posing for awkward forced perspective shots. (He’s still called Darth Vader in the latest version of these films right?)
[ Pocket-lint - BT Tower becomes Star Wars lightsaber ]
Related Tags: Advertising, Star-Wars
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