By Andrew Liszewski
That paperless office we’ve been promised is still no where in sight. And if you feel a little guilty about the sheer quantity of printed material you or your office produces, a charitable organization called Plant a Tree promises to plant 1 tree in an endangered forest for every 100 pages you print. With the funding for this project coming from selling ad space, which appear in the footer of every single page you print.
To make the system work the user downloads and installs a special Print a Forest program on their PC, which creates a virtual ‘Print a Forest’ printer that they send every document too. The program keeps track of how many pages are printed from a given printer, and inserts ads on the bottom of every page. So a constant internet connection is required. After printing to the ‘Print a Forest’ app you’ll then need to choose the actual printer you want to print to, so the system does add an extra step. But when you crunch the numbers, on average for every single tree that’s cut down to make paper, 75 new trees will get planted. (Assuming everyone using the paper also uses Print a Forest.)