By Andrew Liszewski
Sometimes all it takes is a clever packaging and marketing approach for an every day product to become a best seller. Case in point, parmesan cheese. It’s certainly delicious in its own right, but at the same time it’s not the most exciting looking thing at the grocery store. At least until Germany-based ad agency Kolle Rebbe put a clever spin on it for food cooperative, The Deli Garage.
Instead of having you go at a regular block of parmesan with a grater, it packages the cheese as large ‘pencils’ that you grate with an included pencil sharpener. The shavings not only look decorative, but in lieu of graphite the centers of the ‘pencils’ feature three different flavorings: truffles, pesto and chilli. The back of the Parmesan Pencil packaging also shows the calorie count in relation to the length used, as well as a guide for how much is recommended for a given recipe. Sadly they were only created in a limited run of 500 sets, which sold out in just 2 weeks.