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PepsiCo’s New Social Vending Machines

PepsiCo’s New Social Vending Machines

PepsiCo Social Vending Machine (Image courtesy PepsiCo)
By Andrew Liszewski

Not to be outdone by their rival Coca-Cola who was showing off touch-screen equipped vending machines at CES a few years ago, PepsiCo is following suit with their own high-tech sugar water dispensers that will also embrace social networking. The new machines of course let you buy a beverage via a fancy animated UI, complete with swipe controls, but they also let you gift a Pepsi to a friend, or even a complete stranger through “Random Acts of Refreshment”.

All you have to do is enter a friend’s name and cell phone number (I’m sure PepsiCo has NO plans to keep a database of such details) and they’ll receive a txt message with a special code that can be redeemed at any of the interactive machines. You even have the option of recording a 10-second personalized video message that will be played back when they redeem it. Or, you can send a caffeinated gift to a complete stranger in a different city if you’re feeling particularly philanthropic. There’s no specific word on when the new machines will start appearing, though a prototype will be on display from April 27 to the 29 at the National Automatic Merchandising Association’s One Show in Chicago.

[ PR – PepsiCo Introduces Social Vending System, the Next Generation in Interactive Vend Technology ] VIA [ Mashable ]

  • Anonymous

    aside from the obvious harvesting of names and numbers… i think the idea is pretty neat! i can see it now “hey! dood can you gift me a pepsi??!! i’m out of cash and really thirsty!”

    now you can bum money from your friends from anywhere in the world!*

    *anywhere in the world with an existing social pepsi machine

  • Andrew Ludwig

    Now if you don’t redeem your drink what happens to your money? do they keep it and the gift has a set date in which you can redeem it? cause i’m sure people can fake redeem codes.

  • Anonymous

    I’d be dead from thirst after going through all these steps to get a drink and friends can buy their own drink. I’ll take my gift in hard cash thank you.

  • Anonymous

    What happened to the good ‘ol days where all you do is feed the machine money and it gives you a tasty beverage?