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Sharp Almost Outdoes Honda’s Cog Commercial With Their Touch Wood SH-08C Ad

By Andrew Liszewski

I haven’t had a chance to play with Sharp’s Touch Wood SH-08C handset, but damned if they haven’t convinced me to try it out all because of this brilliant ad. Like with many memorable commercials it’s a simple concept with a complicated execution that’s pulled off perfectly. Right down to a lovely rendition of Bach’s Jesu, Joy of Man’s Desiring.

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  • Mike Chua

    i nearly fell asleep watching this… not that i don't appreciate Bach's work but it was hypnotizing.

  • James Lim

    That was better than Honda's. I only say so because the pitch on this was so precise and on point.