By Andrew Liszewski
Apparently Audi of America made its first ever appearance at the recent SEMA show in Las Vegas, which is kind off odd since the luxury brand doesn’t exactly seem to fit that bill. But they were in attendance to show-off a handful of new accessories for their vehicles including these unique illuminated floor mats. Designed by the company’s electronic research lab in Palo Alto, California, the mats feature the vehicle’s nameplate backlit with LEDs, and owners will be able to choose the color, intensity of the glow and even custom graphics when ordering them as an ‘after-sales’ accessory.
I’m going to assume they’re completely waterproof and have some clever way to tie into the vehicle’s electrical system without needing to be plugged in to the cigarette lighter. And as for price, it wasn’t specified. But if you’re the type who thinks they need illuminated floor mats in their Audi, I’m sure the price tag won’t be a hindrance.