By Andrew Liszewski
What’s this? A brilliantly clever eco-friendly packaging design that’s not just a concept, but is actually available for sale? Crazy! Anyways, according to the Replenish website, your typical spray bottle of household cleaner is about 95% water, and 5% cleaner. And it turns out you’re not only paying for something that already flows from the faucets in your home, but the extra plastic needed to transport it in the bottle.
So taking a cue from the big boxes of concentrated syrup that Coca-Cola sends to restaurants, where water and carbonation is added after the product’s been shipped, Replenish sells concentrated refills of their cleaning product in small containers that snap into the bottom of their reusable bottle. To mix up a new batch you simply flip the bottle upside down until a small built-in measuring cup is filled with the concentrated solution, then add water and shake. The bottle itself, which includes a concentrated container of cleaning solution, is $7.99, but keep in mind that each refill actually makes 4 entire bottles of cleaner. And the refills are just $3.99 each, essentially making the product about $1/bottle after the initial investment.