Thursday, February 4, 2010

kululua Airline’s Rebranding Is Like Aviation 101

kulula (Images courtesy PSFK)
By Andrew Liszewski

If you’re ever flying on South Africa’s kulula airline you’ll never have to worry about hearing an intercom announcement asking if there’s a pilot on board, because their recent rebranding will leave every passenger with a basic knowledge of aviation and aircraft. It’s rather clever and educational (I had no idea where the black box was stashed) though something tells me it would never fly in certain countries (no pun intended) because who knows how this knowledge could be used.

kulula (Images courtesy PSFK)

[ kulula ] VIA [ PSFK ]




  • Jessicat
    I love the green, but educational is never hurtful.
  • EspritOuvert
    It's so bright and happy!
  • Rob
    Seems a little condescending, like all of the passengers are total idiots.
  • För er som inte vet hur saker och ting fungerar...
  • Brutal!
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