Tuesday, October 27, 2009

You Can Leave The Glowsticks At Home – Diesel Now Selling Glowing Denim

Diesel's Flash For Fun Clothing Line (Images courtesy Diesel)
By Andrew Liszewski

As long as your nightclub/hotspot of choice has plenty of black lighting installed you can now wear your glowsticks with the ‘Flash For Fun’ clothing from Diesel. Everything in the new line, which includes denim, tees, underwear and sneakers, is specially coated so that it will glow with unique patterns and illustrations when exposed to a black light. And the glowing designs are completely invisible in regular light, allowing you to wear them during the day without looking like a complete and utter tool. Men’s jeans seem to run around $150 (100 Euros) while tees are about $38 (25 Euros) but this time you’re paying for more than just a name.

[ Diesel Flash For Fun Line ] VIA [ Cool Hunting ]


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  • charliehorse43
    Well wasn't that special.
  • EspritOuvert
    That's just obnoxious.
  • mcman
    Make the money while you can.
  • Jessicat
    The only bad thing is when they make it in plus sizes and it's like a blinding sun. I know I couldn't wear it without blinding someone. It's like thongs, they should only be worn by less than people. Neat idea, though. Also they would still bring their glowsticks, because ravers use it to make patterns and dance with, it isn't to light up the floor.
  • chaosoldier
    I agree this is really not something I could see becoming popular with the general populous.
  • Jessicat
    I don't know I can see it being a trend for a bit, but I really hope the example of full glow in the dark jeans only come in small. That's too much glow fabric for anything bigger. I do think it will only be popular with the clubbers.
  • ojone87
    i dont like this
  • nenriel
    Awesome, but still doesn't justify paying that much for clothes. I mean, if you want something flashy for a rave or whatever, cheap jeans + fabric paint and a little creativity and you're set.
  • Phlow
    I bought five pairs of jeans for the same price as one pair of these today, woohoo!
  • michael_burns
    USC Fan Challenge...
    At USC we love a challenge, but we believe that challenge deserves reward. CHALLENGE #1... We want to add as many friends as possible (we're greedy like that). If we reach 2000 fans by midnight on Sunday, EVERY ONE OF OUR FANS will receive a 33% off discount. Share this link and get as many of your friends to become a fan. Remember you only have until Sunday! The challenge starts now!
    Follow the link to become a Fan
    http://www.facebook.com/pages/usccouk/380768727...
  • jonathanburns
    love Diesel!!!!!!!!
  • jonathanburns
    Loving the new Diesel stuff, really cool anf different!
    Loads of places are doing great Diesel stuff just now, good for christmas presents!
    USC being one of them, really good selection in their stores and online!

    http://www.usc.co.uk/Diesel/Diesel,default,pg.html
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