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2000 Car Headlights Animate Honda Commercial

By Evan Ackerman

This commercial for the Honda Insight hybrid was made by lining 1,000 cars up in the desert to create what could be the world’s largest display with their headlights. It was the brainchild of Wieden+Kennedy, who were also responsible for what is arguably (I’d argue for it) the greatest car ad of all time. Watch the making of video, after the jump.

VIA [ Gizmodo ]







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  • Michael

    Fake

  • Sn0zz

    Nice to see they found a use for all those unsold cars…

  • nicoburp

    woaw, making a commercial for an environement-friendly car using 2000 cars in the desert, that's really really what should have been done… (!)

  • jbg

    Evan, I hope they paid you to run their ad. ;)

  • Blairf Felgenheimer

    …. then before anyone could react five thousand fans from Burning Man ran in and lit all the cars on fire.

  • http://www.ohgizmo.com/ Evan Ackerman

    Psh, what do you take me for? ::drive off in new Insight::

  • http://www.noroadzone.com noroadzone

    love the car commercial but me thinks it's the car headlight effects are just computer generated…

  • http://www.noroadzone.com noroadzone

    love the car commercial but me thinks it's the car headlight effects are just computer generated…