By Andrew Liszewski
Cocoon Innovations was one of the hundreds of companies to email me a pre-CES press release about their new products being unveiled at the show this year. And while the images they sent of the company’s line of cases, briefcases and laptop bags showed off their unique designs on the outside, it really wasn’t enough to pique my curiosity. Thankfully though, I happened to stumble across the Cocoon Innovations booth on the last day of the show, and it turns out it’s what’s on the inside of their cases that truly makes them unique.
Instead of a bunch of random (and restrictive) pockets designed to only fit specific items like pens, cellphones or PDAs, the Cocoon bags feature the company’s ‘Grid’ system which is a proprietary web of elastic fabric designed to securely hold any object in almost any configuration. Basically, it’s the most flexible compact storage system I’ve ever seen.
And the elastic grid isn’t randomly thrown together either. It’s actually strategically designed to accommodate objects of all shapes and sizes while always maintaining sufficient tension so your electronics, cables and other gear doesn’t come loose while in transport. As someone who’s a bit (cough!) obsessed with being organized, I think it’s a brilliant idea, and I can’t wait to get my hands on one. And while they didn’t have any specific pricing info, the company is actually planning to target the Caselogic demographic (for lack of a better description) by keeping their cases extremely affordable.