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Schott Solar’s 20 Year Warranty Calendar

Schott Solar's 20 Years Warranty Calendar (Image courtesy directdaily)
By Andrew Liszewski

As the story goes, solar panel manufacturer Schott Solar wanted to find a clever way to promote the fact that their panels come with a 20 year warranty. So the Saatchi & Saatchi ad agency in Frankfurt, Germany came up with this wall calendar that features a tear-off page for every day of the year, for the next 20 years. Understandably the 7,300+ pages end up sticking out about 2 feet from the wall, and it looks like it comes with a pair of pretty hefty screws for securing it. Sucks to be the sales team who has to carry around this promotional item.

[ directdaily – Schott Solar “20 Years Warranty” ] VIA [ Foolish Gadgets ]







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  • mike.m.

    funny that a company in such a “green” industry would choose a marketing gimmick that uses so much paper…

  • no-sweat

    ha! good point! not to mention the guy looks creeeeeeeepy. get a hot model to show off your stuff.. that's what you're suppose to do.

  • http://www.greenwala.com Justine Burt

    I hope the paper is 100% post consumer recycled content.

  • Genuinely awesome idea.
    Would work better if the company were selling a product that fixed tiles to walls and the product was solely used to hold the calendar to the wall.

  • Genuinely awesome idea.
    Would work better if the company were selling a product that fixed tiles to walls and the product was solely used to hold the calendar to the wall.

  • Genuinely awesome idea.
    Would work better if the company were selling a product that fixed tiles to walls and the product was solely used to hold the calendar to the wall.