Thursday, December 18, 2008

Schott Solar’s 20 Year Warranty Calendar

Schott Solar's 20 Years Warranty Calendar (Image courtesy directdaily)
By Andrew Liszewski

As the story goes, solar panel manufacturer Schott Solar wanted to find a clever way to promote the fact that their panels come with a 20 year warranty. So the Saatchi & Saatchi ad agency in Frankfurt, Germany came up with this wall calendar that features a tear-off page for every day of the year, for the next 20 years. Understandably the 7,300+ pages end up sticking out about 2 feet from the wall, and it looks like it comes with a pair of pretty hefty screws for securing it. Sucks to be the sales team who has to carry around this promotional item.

[ directdaily - Schott Solar "20 Years Warranty" ] VIA [ Foolish Gadgets ]


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  • mike.m.
    funny that a company in such a "green" industry would choose a marketing gimmick that uses so much paper...
  • no-sweat
    ha! good point! not to mention the guy looks creeeeeeeepy. get a hot model to show off your stuff.. that's what you're suppose to do.
  • I hope the paper is 100% post consumer recycled content.
  • Genuinely awesome idea.
    Would work better if the company were selling a product that fixed tiles to walls and the product was solely used to hold the calendar to the wall.
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