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New York City To Test Targeted Digital Ads On Buses

New York City To Test Targeted Digital Ads On Buses

New York City Bus (Image courtesy Robert McConnell)
By Andrew Liszewski

According to their CBS affiliate, New York city’s transit agency is currently testing a new digital advertising system on the sides of buses. The system apparently uses actual flat screen displays to show rotating static advertisements as well as short commercials, but what’s particularly interesting is that the ads will be targeted towards the specific neighborhood the bus happens to be passing through thanks to GPS. A company called Titan Worldwide has a 10 year, $800 million advertising contract with the city’s public transportation system, and the first buses to feature the new ads are currently being tested on a Manhattan route. But come 2009, about 200 more buses will also get the advertising upgrade.

[ WCBS TV – NYC Tests Digital Ads On Buses ] VIA [ CrunchGear ]







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