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New York City To Test Targeted Digital Ads On Buses

New York City To Test Targeted Digital Ads On Buses

New York City Bus (Image courtesy Robert McConnell)
By Andrew Liszewski

According to their CBS affiliate, New York city’s transit agency is currently testing a new digital advertising system on the sides of buses. The system apparently uses actual flat screen displays to show rotating static advertisements as well as short commercials, but what’s particularly interesting is that the ads will be targeted towards the specific neighborhood the bus happens to be passing through thanks to GPS. A company called Titan Worldwide has a 10 year, $800 million advertising contract with the city’s public transportation system, and the first buses to feature the new ads are currently being tested on a Manhattan route. But come 2009, about 200 more buses will also get the advertising upgrade.

[ WCBS TV – NYC Tests Digital Ads On Buses ] VIA [ CrunchGear ]







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  • Zh137dz

    Great, every uber-futuristic, dystopian movie ever made showcasing TV screens depicting ads on everything, has come to be. Can't wait to get a McDonald's milkshake with an LCD cup advertising weight loss pills and equipment.

  • meh

    Kind of (creepily) reminds me of Margaret Sangers eugenics system where she put abortion clinics in poor neighborhoods with minorities.

  • http://en.shirogadget.com shiro

    need victoria secret ads to make it better

  • a

    tyjhhyy

  • Steve

    I bet they paid dearly for that system. Probably doesn't do any more that the RT Tracker that I got at http://www.ggppss.com

  • http://www.askgeorgeyeo.com/howtoloseweight.htm George Yeo

    This will be so cool in my country Singapore. Please visit us!
    And talking about targeted advertising, this should work very well. Then again, this should come with a hefty price-tag.

  • http://www.askgeorgeyeo.com/howtoloseweight.htm George Yeo

    This will be so cool in my country Singapore. Please visit us!
    And talking about targeted advertising, this should work very well. Then again, this should come with a hefty price-tag.

  • http://www.askgeorgeyeo.com/howtoloseweight.htm George Yeo

    This will be so cool in my country Singapore. Please visit us!
    And talking about targeted advertising, this should work very well. Then again, this should come with a hefty price-tag.