By Andrew Liszewski
Companies like Tonka and Fisher-Price have made a name for themselves when it comes to designing toys that can survive the abuse of a small child. But with today’s kids becoming more and more tech-savvy, it only makes sense that in recent years they’ve expanded to making easy-to-use but hard-to-destroy electronics like digital cameras. Continuing with that trend, Fisher-Price is now selling a ‘Kid-Tough’ portable DVD player that features a rubberized shell and shock & skip-proof technology allowing it to survive multiple drops at the hands of a pre-schooler. The 3.2-inch LCD display isn’t gigantic by any stretch of the imagination, but it gives the player about 2 hours of battery life which should make any kid who’s stuck in a car seat more than happy. But that small screen size also means the DVD player can’t really be shared, so the $149.98 price tag is kind of steep if you have more than one kid to distract.