By Andrew Liszewski
The first collaboration between John Maeda and Reebok brought us the Timetanium, a shoe inspired by time that incorporated various designs and patterns created from Maeda’s own algorithms. Their follow-up collaboration resulted in the Emoretion, a shoe designed exclusively for women that was inspired by the 7th law in Maeda’s book (The Laws of Simplicity) which happened to be emotion. This time around its Maeda’s 9th law, failure, that was the inspiration for their third collaboration, the Struccess. The shoe is based on Reebok’s InstaPump Fury, and once again it incorporates Maeda’s hand written code with computer generated designs and a truly unique color scheme.
Since the past 2 designs were so popular, this time Reebok made 300 pairs of the Struccess available on the RbkCustom website on July 2nd for $200, and believe it or not, they’re already sold out.