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Flogos – Airborne Advertising

Flogos – Airborne Advertising

Flogos (Images courtesy Wired News & Flogos)
By Andrew Liszewski

Have you ever looked up in the sky and thought “Hey! That cloud looks just like the McDonald’s arches”. If you have, there’s a good chance that cloud may have actually been engineered to look that way by a special effects company called SnowMasters. They’ve developed something they call Flogos, which are basically flying custom logos. Made from a proprietary soap based foam, the Flogos are filled with gases such as helium rather than air. As we all know, helium is lighter than air, so once the Flogo comes out of the machine, they just float away.

Depending on the soap mixture, the Flogos can last for just a few minutes or up to an hour. They can also travel 20-30 miles and fly as high as 20,000 feet, though the weather conditions (particularly wind speed) play an important factor in how far they go. The standard Flogos range in size from 24 inches to 48 inches, though the company is working on an even more impressive 6 foot generator. The Flogo machines can produce a flying logo every 15 seconds, and the soap based material is 100% environmentally safe.

[ Flogos ] VIA [ Cool Hunting ]







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  • Gerry

    Beat them with a baseball bat now…. the LAST thing we need is morans floating advertising across the sky….

  • Katherine

    I think that’s a really cool advertising idea.

  • Matt

    The only thing worse than advertising morAns are the people who can’t spell the word morAn.

  • Rick

    I love it! I only wished I had thought of it!