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From The Road: Is This The Most Effective Way To Advertise Your Cellular Service?

Solo Mobile (Image property of OhGizmo!)
By Andrew Liszewski

While walking home last night I happened to notice this bizarre truck stopped at a red light. It was your standard cube van, except for the fact that the cube portion featured windows on all sides. And while it’s kind of hard to tell in this photo, inside the truck was someone dressed like an alien on vacation. The rest of the aliens were actually similarly dressed mannequins, but I guess they felt they needed at least one actual person to make it more realistic.

I can’t deny the fact that the truck served its purpose of grabbing people’s attention (I did stop and take a photo after all) but it was really a lame advertising stunt. And I can’t help but feel that other people might decide to arbitrarily boycott this company like I have, because of it. (It doesn’t take much.) If you work in advertising and are reading this post here’s my suggestion on how to improve this idea. You should replace the aliens with a machine that shoots out money, and instead of driving around the city you should just park in front of my apartment building. Then I’ll buy whatever you’re selling.

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