By Luke Anderson
Shoes and technology aren’t generally two things that go hand-in-hand. However, since the inception of Nike + iPod, it has been a little more common to hear people talking about both in the same breath. As far as I’ve seen, Nike is really the only shoe company trying hard to cross-brand their products with tech gear. Well, they’re at it again, only this time they’ve decided to team up with Japan’s KDDi Communications.
When Nike teamed up with Apple, they created a very useful product. This recent partnership is not nearly as exciting. In fact, they’re apparently just shoes that bear some sort of resemblance to the KDDi Infobar 2 phone. I’ve heard of people buying shoes to match a particular coat or dress, but don’t you think buying a pair to match your phone is a bit much? They’ll be on sale in December in Japan for around $155.