By Andrew Liszewski
It goes without saying that the unofficial beverage of geeks everywhere has to be soft drinks and they probably help contribute a lot to the stereotypical image of geeks being less than physically fit. (ex. Comic Book Guy from The Simpsons.) So something tells me that when a company claims to have “Earth’s First Calorie Burning Soda” it’s going to turn some heads.
Believe it or not Celsius is the first proven “thermogenic” calorie-burning beverage that tastes just like a normal soft drink but can actually help you burn extra calories by raising your metabolism an average of 12% for up to a three hour period.
Thermogenesis literally refers to the creation of heat (thermo: heat, genesis: creation). When we create heat, we burn additional calories. Any substance which stimulates the body’s resting metabolic rate (RMR) and raises body temperature is called a thermogenic agent. Celsius is packed with thermogenic agents that work with your metabolism to turn up the heat in your internal furnace and burn extra calories.
I can only assume this product is safe to consume and probably actually works as they claim but I think the company will need their very own Jared-esque spokesperson who loses a significant amount of weight with the product in order for it to really catch on.
At the moment you can order Celsius directly from the company’s website and the soda comes in a variety of flavors including Cola, Lemon-lime, Ginger Ale, Orange and Wild Berry and will set you back $32 for 16 bottles.