Oh! Gizmo

By David Ponce

Well, here’s not knowing just what to say about yet another wacky Japanese invention. The strange thing is this time, it’s from a rather well known lingerie manufacturer: Triumph International Japan. They’ve recently announced the development of a bra that doubles as, get this, a shopping bag! To go along with the classy concept, the bra even sports a very elegant name: “No! Shopping Bag Bra?. Just like that. So yeah, ladies, now you can go to the mall, take off your bra, and use it to put stuff in it.

When the bra is being worn, the ?shopping bag? portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra?s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.

The company is doing this to promote the reduction of plastic bag consumption, which in Japan is equal to 30 billion bags, or two oil tankers worth of raw materials, 30% of which never gets recycled.

[Press Release] VIA [Pink Tentacle]