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Lumalive LED Textile To Herald New Era Of Advertorial Annoyance

lumaliveBy David Ponce

It’s sad to think that what could be a promising new technology is shaping up to be yet another way to spam us some more. Philips’ Research Lumalive technology is a new type of textile that incorporates

flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric – without compromising the softness or flexibility of the cloth. These light emitting textiles make it possible to create materials that can carry dynamic messages, graphics or multicolored surfaces.

Unfortunately, the people seemingly most interested in making use of this new technology are advertising companies looking for new, “high-impact” media.

And it seems we’ll soon find out if Philips’ Research’s Lumalive will be ushering a new wave of tacky, wearable eyesores, as the fabric is now ready for production and the company is looking for production partners.

[Lumalive] VIA [FreshTechnology]