The “Per-Pixel” Advertising Model
It is important to make a distinction between a page that is dedicated to selling pixels as a form of advertising, and a page that uses the concept as a complement to more traditional advertising methods. Pages like Alex Tew’s Million Dollar Homepage are very interesting right now. It’s new, it’s different, it’s daring… curiosity drives us there.
Our model, however, is better. Page views at OhGizmo don’t depend on the attraction the banner offers. We offer real content. Your ad will be seen by thousands of readers who come to look for news about gadgets, innovation and design. In a year from now, it will be tens of thousands.
More, not less.
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