This is not compeletly new, but finally they look like real lens! Mini size wide-angle lens, telephoto lens and macro lens for your camera phone lens.
Instead of screwing them onto your lens, there is a magnet built-in and they will stick on to the lens (I’m having some doubt here). They don’t seem to be a joke at all: the telephoto lens offers up to 2X zoom power, the macro lens offers up to 4X zoom and the wide angle lens allow you to zoom out 0.5X. Each comes with a cellphone strap, when you are done using it, they turn into a charm!
Each costs about $25.