This reminds me of Sony’s DSC-U30 from a few years ago. They both have this tiny little LCD screen on the back.
The Xiaostyle (Xiao means “little” in Chinese, just in case you are wondering) by Tomy is a digital camera. Targeted for female users, it is equipped with 5 mega pixel (CMOS) and is very lightweight: 111g. With 16MB of internal memory, it uses SD cards and comes with this nice little leatherette case.
Coming out late September, no word on price yet.
Read more about Xiaostyle.