Not a whole lot by way of details, but worth a post anyway. First of all, this is not a product to be found on the market. At least, not yet. Rather, it’s a project by Philip Worthington and William Denniss.
The idea is to outfit your common everyday Hotwheels cars with technology allowing them to follow paths drawn by you. You could make them speed up, slow down or whatever, using special annotation. Also, you would not need a special surface at all. In other words, you could create The Perfect Track right on your living room floor.
Not sure how real any of this is, and how much of it is just conceptual mumbo jumbo, but you’re free to follow these next links to decide for yourself. The Lineriders page. The two designer’s pages again, here and here. Finally, the story came VIA WMMNA.
Update: Better, clearer page with pictures of actual cars and stuff right here. It’s beggining to look like these things have actually been made, though obviously not in production yet.
Update #2: It seems this is not bleeding edge, groundbreaking new technology after all. Check this link to see what I mean. But hey, those toy cars look fruity. I like these Hotwheels wannabees much better.